Each semester, we run a promotion where students receive an extra $15 in Dining Dollars for every $100 they reload. This semester, we created a custom campaign inspired by the idea of gaining an extra life in a video game, using a Mario-themed design. The creative direction helped the promotion stand out and connect with students, allowing us to surpass our goal of $320,000. We promoted the campaign through a combination of print and digital media, including A-frames, table flyers, posters, campus digital screens, social media, our website, and other channels.